Overview
Thanks to the underwriting support of Duane Morris, this webinar is complimentary for all HAP general members.
An effective payor contracting process is essential for the financial health and operational success of health care providers. In this session, Tania McCrea, WellSpan Vice President of Payer Contracting and Population Health, will share practical strategies to navigate the increasingly complex payer landscape in 2026 and beyond. Attendees will learn what is driving payer behavior, from consolidation and AI-driven utilization management to value-based care and affordability pressures and discover practical strategies providers can use to strengthen their negotiating position and protect revenue. This session will provide real-world insights into payer priorities, emerging challenges, and the data-driven approaches that are becoming essential for successful contracting. Whether you're involved in finance, operations, clinical leadership, or physician practice management, you'll leave with actionable takeaways to help your organization compete and thrive in today's evolving healthcare environment.