Keynote Speaker
Building Powerful Messages—The Art of Crisis Communication and Leadership
Amidst a shifting and complex world, the call for adaptive and strategic leadership to foresee as well as overcome challenges stands as an ever-present necessity. But what are the skills required today to lead through constant changes, challenges, and crises that emerge? Melissa Agnes, a world-renowned crisis management expert, will explore the new rules of crisis management and share the pillars required to ensure leader-readiness to succeed no matter what. You’ll learn the new rules of crisis communication, how to lead with reassurance, hope and courage when it matters most and how to get ahead of rising emotions to quickly de-escalate a situation while strengthening trust.
Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks including NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, health care organizations, cities and municipalities, law enforcement agencies, and many others.